The recently held Central Economic Work Conference put forward a number of important policies related to the development of the home industry: implement the structural tax reduction and fee reduction policy, focusing on supporting the development of scientific and technological innovation and manufacturing industry; Actively cultivate new consumption growth points such as smart home and domestic "fashionable goods"; Promote large-scale equipment replacement and consumer goods trade-in; We will promote the steady and healthy development of the real estate market, and accelerate the construction of low-income housing, the construction of dual-use public infrastructure, and the renovation of urban villages. Each of these policies and measures will have an important impact on the home industry, and also make the home industry, which has been under greater pressure and challenges in recent years, more confident about the development of 2024.

The Central Economic Work Conference released major positive news

In the global complex and changing macroeconomic environment, the Central Economic Work Conference proposed a series of important policies for the manufacturing industry, which injected confidence and pointed out the direction for the future development of the hardware industry.

First of all, the meeting emphasized the importance of structural tax reduction and fee reduction policies, which are particularly important for home furnishing enterprises. By reducing the burden of corporate taxes and fees, it will release a huge market vitality, so that enterprises have more resources to invest in research and development and product innovation, and the implementation of this policy will save operating costs for enterprises, and effectively improve the profitability of enterprises.

In addition, the meeting focused on support for scientific and technological innovation and manufacturing development. Home furnishing is an important part of the manufacturing industry, and it is also an important industry to actively develop scientific and technological innovation to promote industrial upgrading. The meeting proposed to increase support for manufacturing research and development, encourage enterprises to introduce advanced production technology and equipment, improve product quality and added value, which will help home furnishment enterprises to enhance core competitiveness, to achieve the transformation from traditional manufacturing to high-end manufacturing.

The meeting also proposed to actively cultivate new consumption growth points, among which smart home and domestic "fashion goods" became the focus of attention. Smart home is an important sector of the home industry, is also the fastest growing category in recent years, to promote smart home consumption, will also strongly stimulate the recovery of the entire home market, home enterprises should seize this opportunity, strengthen research and development innovation, develop more in line with consumer demand for smart home products. At the same time, through innovative design and brand building, enhance brand awareness and reputation, to meet consumers' pursuit of quality life.

In terms of the real estate market, the meeting proposed to promote the steady and healthy development of the real estate market. Home is closely related to the real estate industry, the stable and development of the real estate market will also drive the stable and development of the home industry. At present, China's real estate market is in a period of deep adjustment, and the policy measures proposed at the meeting will help stabilize market expectations and boost market confidence. Home furnishing enterprises should pay close attention to the dynamics of the real estate market, strengthen cooperation with real estate enterprises, and provide high-quality products and services. At the same time, it can also actively participate in the construction of affordable housing and urban village renovation and other engineering projects to expand market share.

The industry is facing greater pressure and challenges

The holding of the Central Economic work meeting has an important confidence boost for the home industry, which is currently facing greater pressure and challenges.

In recent years, due to the impact of the epidemic, international trade frictions, exchange rate fluctuations, raw material price fluctuations, fierce market competition, changes in consumer demand, environmental protection and production safety requirements and other factors, home foreign trade and consumption continue to be depressed, bringing greater pressure on the survival and development of enterprises.

The main reasons for the downturn in foreign trade are international conflicts, trade frictions and exchange rate fluctuations, the Russia-Ukraine conflict and the changes in the Sino-US trade environment, which bring risks such as trade frictions and exchange rate fluctuations to enterprises. Especially for enterprises with frequent trade exchanges in the international market, exchange rate fluctuations will have a direct impact on the export and import of enterprises, thus affecting the profitability and market competitiveness of enterprises.

In the domestic market, domestic demand represented by kitchen appliances and furniture is also recovering slowly. Enterprises generally reflect that both the export market and the domestic market are facing severe challenges. In the domestic market, in recent years, the market competition is fierce, and the competitive means such as price war and promotion war between enterprises emerge endlessly. This not only leads to a decline in market prices, but also makes enterprises face huge marketing pressure. Consumers have higher and higher requirements for quality, function and design, and the marketing pressure of enterprises is also increasing.

It can be seen that in recent years, the home industry in domestic sales, foreign trade both under greater pressure, in urgent need of relevant policy support, and the convening of the central economic work, the current hardware industry, is to bring such support and development confidence.

Looking forward to 2024, the industry has broad prospects for development

Despite many challenges and pressures, the development prospects of the home furnishing industry remain promising. With the improvement of the foreign trade situation and the continuous expansion and upgrading of the domestic consumer market, it will provide more business opportunities and development space for home furnishing enterprises.

Industry experts believe that the New Year home furnishing industry has good development prospects in the following aspects:

Customization and individual needs. Custom home is the most rapid development of a category in recent years, the future with the continuous increase in consumer demand for personalized home market demand will continue to grow at a high speed.

Intelligent and digital trends. With the continuous development of artificial intelligence, Internet of Things, big data and other technologies, the home industry will gradually realize intelligent and digital transformation. The popularity of smart homes will improve people's quality of life, while the application of digital technology will improve production efficiency and product quality.

Green environmental protection and sustainable development. With the continuous improvement of global environmental awareness, the home furnishing industry will pay more attention to green environmental protection and sustainable development. The company will actively adopt environmentally friendly materials and technologies to reduce energy consumption and emissions, improve resource utilization efficiency, and promote the sustainable development of the industry.

Industrial chain integration and vertical integration. Home furnishing enterprises need to further strengthen the integration of the industrial chain and vertical integration to improve their core competitiveness and market position. By integrating upstream and downstream industry chain resources, enterprises can better control product quality and cost, and enhance market competitiveness.

International market expansion. Home furnishing enterprises need to actively expand the international market and participate in international competition. By strengthening brand building and marketing, improve product quality and service level, and gradually expand its share in the international market.

In short, the current home industry is facing many challenges and pressures, but it also has broad prospects for development. Looking to the future, the Central Economic Work Conference has injected a strong impetus into the development of the industry. With the gradual implementation of various favorable policies and the continuous expansion of market demand, the home industry will usher in better development prospects in the New Year.

In the current era of change in the home industry, from vertical categories to whole-house customization, and then to the integration of the whole house, the boundaries of hard, soft, smart home and other fields are gradually disappearing. In order to keep up with this development trend, China International Home Soft Decoration Exhibition will be held in Beijing · China International Exhibition Center (Shunyi · New Hall) on March 20, "The most fashionable home - 2024 China Home Industry ecological high-quality Development Conference", This event is co-sponsored by China Exhibition Zhiao (Beijing) International Exhibition Co., LTD and Beijing Guofu Culture & Technology Consulting Co., LTD. With well-known designers and wall fabric curtains, furniture, whole house assembly, art paint, smart home and other head brands to discuss the future development of the industry.

Come to China International soft furnishings Exhibition, you want the soft furnishings sharp goods are here. The integration of industry chain resources and the assembly of brand legions show the strength and growth potential of the soft outfit industry to the society, intensive output of soft outfit sharp goods, attract more attention to the soft outfit industry, more talents and funds to enter the soft outfit industry. China International Home soft Decoration Exhibition is a key channel to examine brands, understand market trends, as well as designers, buyers and other groups to screen products.

Sharp goods are excellent design sense

Sharp goods are a surprise of culture and quality

Sharp goods are the pinnacle of art and technology

Here gather the "top goods" in various fields of home soft decoration

here

See the trend of soft decoration

See the trend of creative home

See the trend of smart home

At the China International Home soft Decoration Exhibition

Meet soft loaded sharp cargo

See home tide direction

China International Home soft Decoration Exhibition will bring together nearly a thousand brands in the industry to realize the beauty awakening and change the soft decoration industry. Soft decoration exhibition invites many original design brands to display the ideas and works of design creativity, and feel the soft decoration aesthetics through the works, guide consumption, drive creativity, and inject fresh vitality for the industry in the new development period. As a representative of home, soft decoration has infinite vitality and appeal, which will bring visual enjoyment and spiritual comfort to the audience.

Beauty is invisible competitiveness

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Unlock the Beauty Awakening

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At the China International Home soft Decoration Exhibition

Witness the Beauty Awakening

Watch the ornamentation change

As one of the major conferences of China International Home Soft Decoration Exhibition, "The most fashionable Home - 2024 China Home Industry Ecological High-quality Development Conference" will be officially opened in Beijing China International Exhibition Center (Shunyi Hall).

"Tide Dialogue · Theme sharing" In the face of the trend of home soft wear consumers becoming younger, consumption concepts and habits have changed, to welcome the "tide" and on, united Qumei Home, Lingxiu, Tangshan Hangu | China's capital of healthy home, Carbaoli, Haier Zhijiahai enjoy sleep, to share the development results of soft wear, open an "upgrade" of the soft wear industry. This is not only a feast of ideas with the tide dialogue, but also a pioneer in the development trend of home soft clothing!

The "Tide talk· Forum" was hosted by Pante, deputy general manager of China's Home Education platform and star mentor. The star home soft decoration brands gathered together and bravely established the "tide" head, bringing more possibilities for the future of the home soft decoration industry. Jinyu Temple of Heaven Outfit, Renhao home, internationally renowned designer Lin Zhenzhong, VERYLUX Willow will jointly explore the high-quality development of home soft clothing under the development wave of everyone's home and the whole family.

China International Home Soft Decoration Exhibition (the 35th China Beijing International Wallpaper wall Fabric Curtain and Home soft Decoration Exhibition) exhibits cover wallpaper wall fabric, curtains and accessories, home textile fabric, art paint, carpet, smart shade, home decoration and other products, by creating a full range of home soft decoration exhibition, linking the industry upstream and downstream, for enterprises to seek new retail solutions for soft decoration. Reshape the new industrial ecology.

March 20-22

2024 China International Home soft Decoration Exhibition

The most popular trend of home furnishing - the 2024 China Home Industry Ecological high-quality Development Conference

We'll see each other!

2023 is the first year of recovery after the epidemic, and everyone expects the "rain and sunshine" is very different, affected by the economic environment and real estate thunder and other multiple factors, the development speed and growth of the entire home industry slowed down. According to the comprehensive official data, the growth potential of the home industry is still in, and the market differentiation continues. Through the treacherous land of 2023, standing on the threshold of 2024, it is foreseeable that the "volume" of the home industry will become the norm in 2024, and with the "double carbon" becoming the main line of the national development policy, energy saving, environmental protection and green development have become an imminent issue for many home enterprises. Based on this important recognition, Yunfeng Moganshan has already broadened its development vision to the green and sustainable field, consciously implemented the "double carbon" strategy, and explored a high-quality green development path with brand characteristics.

The core industry is at the forefront of the "dual carbon" strategy

As a leading brand in the domestic household industry, Yunfeng Moganshan has been deeply engaged in the field of household, practicing its own road of green and high-quality development, and constantly proving its positioning as "the advocate and practitioner of green habitat" with practical actions. On May 12, 2023, Yunfeng Moganshan's "Double Carbon" Strategic Action Guide Research "project launch meeting was successfully held, which not only injected confidence into the company's future sustainable development, but also further affirmed that Yunfeng Moganshan constantly innovates itself under the guidance of the" double carbon "strategic action guide and contributes to the low-carbon development of the enterprise. According to statistics, up to now, Yunfeng Moganshan has participated in the formulation and revision of "dual carbon" national standards, industry standards and group standards as many as 13.

On November 19, at the release of the China Forest Product Industry Dual-Carbon Strategic Initiative and Moganshan Household dual-carbon Strategic Action Guide, Yunfeng Moganshan not only issued the "Moganshan Household dual-carbon Strategic Action Guide" and built the "12310 Plan" of dual-carbon strategic action, but also reached strategic cooperation with China Green Carbon Sinks Foundation, while fulfilling social responsibilities, It has realized the new pattern and new business mode of the home building materials industry. Yunfeng Moganshan with hard strength to lead the green industry forward, into the home board industry "double carbon" new era.

Promote the green transformation of products and advocate a healthy and low-carbon life

At present, it is a critical period to achieve the goal of "double carbon", and it is also an opportunity period for the green transformation of the whole industrial chain. Green low-carbon environmental protection is a new opportunity for the development of the home furnishing industry, but also a channel for the industry to enter high-quality development. Driven by the policy, Yunfeng Moganshan is accelerating the pace of upgrading and innovation, and constantly creating green products with high performance, high quality and low energy consumption.

As an international enterprise with a sustainable vision, Yunfeng Moganshan adheres to the green development mode as its important mission, and is committed to meeting people's yearning for a better life based on consumer demand. On July 8, Yunfeng Moganshan, together with Arc, Sand shadow, and Ode three new product series, debuted at the China (Guangzhou) International Architecture Fair, presenting the aesthetic appeal of modern housing, interpreting the elegant charm of light luxury customization, and also bringing the whole process controllable green industry chain solutions, bringing sustainable development model reference for the industry and professional delegates. The perfect fusion of humanistic feelings and urban light luxury concept creates a comfortable space in line with cutting-edge aesthetic, which has attracted the attention of the industry and the market. On August 21, the "Green environment" Moganshan floor new product conference was a complete success, the new product uses all imported birch substrate, stability has produced innovation and qualitative change, in environmental protection, substrate, specifications and style of a new upgrade, Yunfeng Moganshan once again with leading strength to play the theme of green environmental protection.

Deepen intelligent reform and build a sustainable development model

In addition to "low-carbon" products, Yunfeng Moganshan has a sound green supply chain and intelligent manufacturing system, from raw materials to modern manufacturing base to green marketing, has formed a closed-loop industry. In order to achieve the rational cutting of raw materials, Yunfeng Moganshan actively builds the original forest base with fast-growing poplar, eucalyptus and fir trees in China, protects forest resources through scientific planting, rational cutting and recycling, and "reduces the burden" of green forest resources from the source. Based on the green forest base, Yunfeng Moganshan has established a trinity industrialization system of "original forest base cultivation, wood deep processing and production, and domestic and foreign trade" to realize the protection of resources in the whole process.

On the other hand, Yunfeng Moganshan actively builds a green intelligent manufacturing base, does a fine layout of the future production capacity, forms a large-scale effect, creates a green production system of plate, whole house customization, flooring, science and technology wood four plates, and gradually realizes the goal of "carbon reduction" through automation, intelligence, and information. Yunfeng Moganshan actively introduces the industry's advanced equipment technology, and has completed the transformation of the floor production line, the upgrading of the home solid wood workshop and the upgrading of the home 5G intelligent manufacturing technology. Through the integration of industrialization and information technology, it realizes the flexible production and processing production line configuration and the intelligent kneading production organization mode, which further promotes energy saving and emission reduction while saving production resources. Promote the low-carbon environmental protection strength of enterprises to be further advanced.

There is no doubt that in the future for a long time, green and low-carbon will still be a new opportunity for the development of the home furnishing industry, and it is also an important channel for the industry to enter high-speed and high-quality development. Yunfeng Moganshan has always resonated with the pace of sustainable development under the national "double carbon" goal. While deeply cultivating its own brand low-carbon development, Yunfeng Moganshan has continuously joined hands with upstream and downstream enterprises in the industry to practice low-carbon responsibilities and contribute to the national economic and social development and comprehensive green transformation.